Itzbeen Baby Care Timer - The ITZBEEN Baby Care Timer has a host of helpful features all designed with the new parent in mind. As every new parent knows, your memory is one of the first things to go when a newborn arrives. The ITZBEEN Baby Care Timer is a multi-purpose tool that helps you remember the basic details of baby care. ITZBEEN has four timers that count up with the touch of a button…so you will always know how long it's been!ITZBEEN™ Baby Care Timer was invented by a new mom and dad who found themselves sleep-deprived and needing help to remember baby care details, such as when their baby last ate or napped. They tried charts and journals, but thought there had to be a better way. So, they invented the ITZBEEN™: a multi-purpose nursery tool that helps new parents remember the basic details of baby care. The ITZBEEN™ has four timers that count up with the touch of a button, and a host of other helpful features, all designed with the needs of a new parent in mind.